Shopper & Consumer Insight

With increased pressure on brands in store it is vital to understand shoppers as well as consumers. Shoppers are often not consumers of the products they buy; consumers are often not doing the shopping. The key to providing actionable results lies in knowing which angle to take when you have questions about the brand, the pack and the communication that influence shoppers in the retail environment. We check marketing variables or provide a strategic overview for category strategies, shelf and range optimisation, product placements and the best management of your point of sale and communications mix.

At Stratégir, we believe if you put shoppers in a realistic situation they will behave realistically and you will derive better understanding. We put shopper research into context, to create strategies that take both shopper and consumer perspectives into account.