When I was little, I was always glued to the TV adverts. Later on, at university, I was more interested in the results of surveys than in operating account results. I was fascinated by anything that gave me the impression of a better understanding of other people's behaviour ... and that's why I have been a researcher since 1986.

Starting with advert pre-tests (I was 10 again!) and modelling at Infratest-Burke to predict consumer behaviour, which led to ad hoc studies in a start-up organisation (so operating accounts are interesting after all!) and then to international strategic studies at the Added Value Company. Finally I found Stratégir in 1999, acquiring and developing skills in tests, volumes and strategic studies.

In short, I'm as fascinated as ever by the idea of working with the team and clients towards a better understanding of how we behave as consumers!