I was forever as a child bombarding my parents with the eternal questions “But why? What does that do? How does that work? Why is that person doing such-and-such?” and I now have the unbelievably good fortune of being able to spend every day at Stratégir finding out!

I joined the Stratégir team in January 2009, after starting my research career at Research International as a fresh-faced graduate. I have experience in a number of areas of research, covering FMCG, Retail, Shopper and Advertising Communication. Stratégir has entered a tremendously exciting stage in its growth and my aim (although I no longer feel I can be described as ‘fresh-faced!) is to contribute through energy, creativity and a firmly held belief in Stratégir’s core values: providing clients with outstanding service and insightful, to-the-point answers.