I have always been fascinated by human behavior and why people do things…which is why I enjoy Market Research so much. Whilst studying Psychology with Social Research at university I developed a real curiosity (or rather a nosiness!) to understand why people make certain decisions and what influences them.

I have recently returned from a year travelling around Australia, New Zealand and South East Asia and I am very excited to join the Stratégir team. I look forward to asking the questions that can help our clients to understand their consumers and ultimately improve their brand experience