Further Than Facts

Stratégir specialises in quantitative ad-hoc surveys, in particular in the consumer and luxury goods sectors. Our methods are flexible and can be ideally adapted to changing project and market conditions. We also have our own tools (such as PACKAGIR® BRIDGE®) to deliver internationally comparable results. We systematically analyse markets, customers and competitors. To find out more about our philosophy or how we approach market and product tests, shopper or consumer insight research and volume predictions, please click on the links on the left.

Our philosophy is that you get the most predictive understanding of consumers by copying a real competitive environment as closely as possible. This means using life size shelves whenever possible and practical. Through our partner company Impec Toonga we can produce a quality of show material that is extremely realistic (click here to see an example). And we can make all our tools work online as well as offline.

We place great value on the quality of our field work - whether face to face, hall tests, telephone interviews or online research - the integrity of our data is paramount.